Adidas
World Cup 2026

I teamed up with Tight Rope Productions on Adidas’ 2026 World Cup campaign, starring the one and only Trinity Rodman. She’s not just a superstar on the field—she’s constantly raising the bar for women’s sports and showing young athletes how far they can go. Over several weeks of prep, I assisted the EP, coordinating production and talent logistics across multiple agencies and partners. All that work came together in one high-intensity shoot day, leaving us with a hero film commercial and two stunning photography captures for Adidas’ global campaigns. Inspired by Trinity? Same.

Creative Agencies: Attitude Studios, Stink Berlin
Photographers: Lukas Korschan, Jared Soares
Director: Eoin Glaister

Hoka
Western States 2025

I had the honor of producing this documentary for HOKA, following Brandon Dugi’s first Western States 100-mile run and the high school cross-country team he coaches—whose unwavering support became the heartbeat of the story. From concept to final cut, I produced the film alongside the client, creative team, and talent, bringing the vision to life and navigating an intense 27-hour shoot that tested endurance in every way. Through every mile, every cheer, and every moment of struggle, the film reveals the grit, belief, and community that carried Brandon—and his team—across the finish line.

Creative Agency: Rhoam
Director/DP/Editor: Alex Tellez

Don Julio

As a Producer at Anomaly, I worked closely with our creative team to bring the Don Julio “Por Amor” global campaign to life, managing the retouching for final delivery and shaping the visuals to reflect the team’s vision. Created with Mexican creatives shaping culture today, the campaign was a love letter to Mexico, capturing its energy, color, and passion. I also oversaw the rollout on billboards and out-of-home media, making sure every placement carried the spirit and vibrancy of the campaign.

Creative Agency: Anomaly
Photographer: Polly Brown
Retouching: Touch

Carnival Cruise Lines

I had the joy of producing the photography for Carnival’s Wave 2023 global campaign, working hand in hand with my creative team at Anomaly to bring the concept to life alongside the broadcast TV commercial crew. We spent seven days shooting across a live cruise from Florida to Cozumel and Costa Maya with 7,000 passengers on board, wrapping up on Miami beach with Shaquille O’Neal. Some of the shoot took us off the ship, capturing the talent on excursions in the jungle on ATVs and on a catamaran. I led the production from start to finish—finding the perfect photographer to capture fun, authentic moments, casting a vibrant family, creating the shot list, coordinating the schedule with the film crew, managing all on-set logistics, and running the retouching and delivery of every image for an out-of-home campaign with over 200 placements. This one was a blast to produce!

Creative Agency: Anomaly
Photographer: Emily Scarlett Romain
Production Partner: Superprime
Retouching: Unreasonable Studios

Crown Royal Peach

Crown Royal launched a new Peach flavor, and at Anomaly we created a social campaign to celebrate peach season. The work focused on how CR Peach pairs with food to turn a casual hang with friends into something special. I helped bring the creative vision to life by finding the right photographer/director, building the crew, and carrying the work through shoot, post, and final delivery alongside the team, production company, and client.

Creative Agency: Anomaly
Photographer/Director: Sydney Bensimon
Production Partner + Retouching: Unreasonable Studios
Beverage Stylist: Judy Kim

Ally Bank

The “Iconically” campaign brought to life the idea that you’re an icon when you bank with Ally, using clever language and visuals to create a bold, memorable platform. As agency producer, I led the project from early pre-production through final delivery—producing the shoot, assembling the creative and production team, and managing execution across original photography, licensed imagery, and design. The campaign launched at scale, with over 300 placements across print, digital, and out-of-home, made possible by a high level of trust and collaboration with Ally Bank, an exceptional client.

Creative Agency: Anomaly
Photographer: Paul Calver
Production Partner: Versatile
Retouching: Smooch

Johnnie Walker

Produced this social winter campaign for JW — built around the idea of rejecting hibernation and wintering differently. Collaborating with the funnest creative team to source the right partners and execute aspirational social content designed to crack the ice and challenge winter convention.

Creative Agency: Anomaly
Photographer: Dave Herron

Hoka

Another great project with HOKA: a short film spotlighting master hat maker Pascal Baboulin, whose workshop sits near the start of the Western States 100 Mile Endurance Run. The film draws a parallel between Pascal’s meticulous craftsmanship and the elite runners preparing for one of the world’s most demanding endurance races—each a master of their craft. It features Pascal’s handmade custom pieces for HOKA’s athletes competing in the 2024 race. I produced the project end-to-end, assembling the creative team, coordinating with professional runners, and overseeing styling, production, and final delivery.

Creative Agency: Rhoam
Director/DP: Susie Kieck
Editor: Hennie van Jaarsveld

Harley Davidson

Exciting shoot to produce for the print catalog. 2 photographers - 32 locations - 2am call times = vibes.

Creative Agency: MullenLowe
Photographers: Tyler Gourley, Kevin Netz
Production Partner: Gravy

Brooks

Loved working with Brooks to bring the Run Visible collection to light — literally and creatively. From location scouting and casting to full shoot execution, producing work for run brands is always a treat, especially on the streets of NYC at night.

Creative Agency: Rhoam
Photographer: Aisha McAdams

  • Some BTS for your viewing pleasure